NVIDIA has released their Iray plug-in with vMaterials catalogue for Autodesk 3ds Max. Iray is for photorealistic imagery from 3D content. Iray is available at $295USD from the NVIDIA website. The plug-in is also available for Autodesk Revit and Autodesk Maya too.
This new plug-in harnesses Iray interactivity and scalability to deliver the full power of physically based rendering. Take a quick tour of the intuitive workflow that takes advantage of MDL material creation and exchange to maximize your productivity with immediate visual feedback during scene development and lighting:
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