IMAGINiT Technologies Rebrands to Redstack in Australia and Asia Pacific 


The Australian division of IMAGINiT Technologies – a leader in providing technology solutions to businesses with engineering, architecture and design capabilities – will rebrand as Redstack™ on December 4.

The rebrand follows the company’s growth and success in the Asia Pacific market, and marks a strategic intent to grow local market operations while leveraging successful global partnerships.

Redstack™ will continue to exclusively resell IMAGINiT Technologies products and services.

Managing director Michael Lachs said the rebrand allowed the business to refocus on enhancing local clients’ productivity.

 “We are very passionate about improving our clients’ productivity so they can compete globally,” Mr Lachs said.

Sales director Phillip Amato said the new brand would assist Redstack to develop the Australian business.

“This change is a logical step in our succession and gives us an umbrella under which we can continue to expand our capabilities and locations during our next phase of growth and development within Australia,” Mr Amato said.

Mr Amato and Mr Lachs sold their technology and services business, Progroup, to the US-based RAND Worldwide in 2001, then repurchased it earlier this year.

“As the original owner of the business and managing director for the past 15 years, I am excited we will once again be 100 per cent focused on the Australia and Asia Pacific regions,” Mr Lachs said.

Redstack™ provides software, services, training and support. It will act as the exclusive partner and reseller for IMAGINiT Technologies, providing products and services including Scan to BIM, Clarity for Revit Server, Utilities for Revit and ProducitvityNOW eLearning.

In addition, Mr Lachs said Redstack™ had developed partnerships with similar organisations in the Asia Pacific region who will also carry the Australian-developed Redstack™ brand.

“This is great news for Australian engineers, architects and designers who can continue to receive the benefits of global resources while partnering with an Australian business for local service and support they can rely on,” he said.

“This change places Redstack™ in a better position to meet the needs of businesses with Australian or international operations.”

Website launch

The new, responsive Redstack™ website also launched today:

Marketing specialist Rob Fischer said the new website visually represented the company’s innovative solutions, while delivering high-level, detailed information and powerful resources for clients.

 “The new brand and website reflect our ability to deliver productivity and innovation with creative solutions that bring order to chaos,” he said.

“We have a range of products and services that achieve this for clients across a range of industries.

“At, we communicate this in a visually stunning manner, empowering clients with quick access to relevant and detailed information.”

Launch activities

Redstack™ has planned a number of brand launch activities. Register for launch activities, including a webinar and live events, at

Special software and training offers are also available from December 20 to January 24, including 25 per cent savings on Autodesk software and 20 per cent off scheduled training courses. For more information, phone 1300 667 263 or go to

Redstack is a registered trademark of Redstack in Australia.

Any and all trademarks making reference to or related to IMAGINiT Technologies or IMAGINiT Clarity, are registered and/or owned by Rand Worldwide, Inc., and/or its subsidiaries, affiliates, and/or other legal holders.

Autodesk is a registered trademark of Autodesk, Inc., in the USA and/or other countries. All other brand names, product names, or trademarks belong to their respective holders.

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